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Question 6-1 What were the main steps in the change process 1 Change Process Definition To management change process means to prepare initiate realize control and finally stabilize change processes on both corporate and personal level The change process comprises four major steps or phases 1 Preparation Identify the legitimate need for change make key stakeholders aware of the changes required and relevant issues or implications encourage dialogue among all parties affected by the change assess readiness to proceed with the change process 2 Acceptance Get endorsement by key stakeholders of the chosen direction secure the necessary support and resources establish a cross-functional team to design the implementation process and new structure assess specific needs and goals develop a vision statement of how the company will operate in the future 3 Implementation Analyze the systems and processes involved in the change redesign the processes implement the changes 4 Commitment Evaluate the outcomes of your change effort based on the original goals continue to improve the process ensure continued support for the processhttpstrategisicgcca 2 Main Steps in Change Process of Eastman Chemicals EC The major goal of EC was to enhance product quality customers satisfaction and profit 21 Preparations The first step in change process of EC was preparation The top management based on SWOT principle identified firms weakness and strength and prioritized improvement opportunities Management found the firm more concentrated in new product creating but overlooked what customers needs Besides product innovation is often the result of bringing to market a new way to provide benefits or value to customers or solve problems yet when top management started to think about reengineer the product-innovation process they found another weakness in EC operation was less communication and cooperation between divisions it resulted wasting both in time and new products creating Otherwise management discovered that the old functional structure was scrapped people from all relevant functions were charged with the responsibility
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