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The Internet or World Wide Web has been the subject of arguments inpast few years Everyday some aspect of the internet being debated andamong those various aspects of internet being debated iscommercialization on internet The commercialization on internet hascome under heavy fire by critics One such critic Ellen Ullman in herThe Museum of Me argues that the Net is no longer simply a zoneof personal freedoms a pleasant diversion from what we used to callreal life it has become an actual marketplace that is changing thenature of real life itself 31 She claims that commercialization ininternet destroy cultures by creating a new culture centered onindividualism Ellen believes that commercialization on internet changereal life by eliminating human needs to interact with each other andpromoting self-service She is wrong for commercialization on internetnurture and strengthens existing communities and culturesOne of the major advantages of internet becoming a market place is thatit facilitates individuals interactions with each other Beforeinternet became a market place consumers spent hours driving to mallsand shopping but now consumers could be done with their shopping in fewminutes Internet shopping save consumers time therefore parents nowcan spend more time playing with their children or neighbors have moretime to enjoy barbeque with each other Opponents of internet marketingsuch as Ellen Ullman argues that internet marketing eliminate middlemensuch as brokers sales persons and insurance agents This argument isinvalid for over ten years internet marketing has been unable toeliminate middlemen According to department labor 2012-2013occupational handbook during 2010-2020 sales person job market willincrease 16 while real estate agent and broker jobs will increase 12Department Of Labor Occupational Outlook Handbook Commercialization on internet not only failed to eliminate middlemen butalso strengthen their carrier Thanks to internet market now insuranceagents and real-estate agents can reach thousands of potential customersin seconds Facilitation of interaction between individuals strengthensbonds and strength societies In addition to facilitating interactionsbetween individuals internet
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