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TABLE OF CONTENTS 1 Executive Summary 2 Introduction Of The Company i Our Business Philosophy ii Company Setup iii Organization Plan iv Key Personnel v Future Outlook and Trend of The Industry 3 Industry Analysis i Introduction of the Industry ii Type of Filter System iii Water Filter Treatment Technology iv The Effect of Contaminated Water to Our Life 4 The Competitive Analysis i The Advantages of Using Bio Energy Water and Home Reverse Osmosis Water Filter System ii Some of the benefits of consuming the clean water 5 Market Strategy And Planning a i Product Range ii Product Life Cycle PLC b Sales Channel c Pricing Structure d Product Sales Promotion e Product Positioning 6 E-commerce Marketing Strategies 7 Marketing Objectives i Building a Competitive Edge 8 Assessment of Risk SWOT i Strengths ii Weaknesses iii Opportunities iv Threats v Some Comments on SWOT 9 Company Mission Statement 10 Operation Plan i Premises Facilities ii Operation Layout 11 Financial Planning projection i Financial Planning a Investment capacity for Elinet b Equity c Initial Capital Investment d Operating Expenses ii Financial Projection a Summary Data for 5 years Estimated Sales Unit Income Statement b Projected Profit and Loss c Projected Balance Sheet 12 Future Development Plan - 5 years Return i Products Synergy Consolidation Development ii Market penetration iii Market Segment Development iv Product Development Diversification 13 Conclusion 14 References 15 Appendixes 1 EXECUTIVE SUMMARY Entrepreneurship is the result of a disciplined systematic process of applying creativity and innovation to needs and opportunities in the marketplace It involves applying focused strategies to new ideas and new insights to create a product or a service
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