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Tobacco Advertising and its dangerous effects on young people Everyday 3000 children start smoking most them between the ages of 10 and 18 These kids account for 90 percent of all new smokers In fact 90 percent of all adult smokers said that they first lit up as teenagers Roberts These statistics clearly show that young people are the prime target in the tobacco wars The cigarette manufacturers may deny it but advertising and promotion play a vital part in making these facts a reality Roberts The kings of these media ploys are Marlboro and Camel Marlboro uses a fictional western character called The Marlboro Man while Camel uses Joe Camel a high rolling and swinging cartoon character Joe Camel the smooth character from RJ Reynolds who is shown as a dromedary with complete style has been attacked by many Tobacco-Free Kids organizations as a major influence on the children of America Dr Lonnie Bristow AMA American Medical Association spokesperson remarks To kids cute cartoon characters mean that the product is harmless but cigarettes are not harmless They have to know that their ads are influencing the youth under 18 to begin smokingBreo Researchers at the Medical College of Georgia report that almost as many 6-year olds recognize Joe Camel as know Mickey Mouse Breo That is very shocking information for any parent to hear The industry denies that these symbols target people under 21 and claim that their advertising goal is simply to promote brand switching and loyalty Many people disagree with this statement such as Illinois Rep Richard Durbin who states If we can reduce the number of young smokers the tobacco companies will be in trouble and they know it Roberts So what do the tobacco companies do to keep their industry alive and well Seemingly they go toward a market that is not fully aware of the harm that cigarettes are capable of doing
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