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defining design Graphic Design so what exactly do you do This is the reply that I invariably receive from anyone who enquires as to what it is that I study The simple fact is that most people have very little idea of what graphic design actually entails and this is primarily due to their lack of understanding of the term design For a practise that carries such deep-seated global importance Graphic Design is a term that while familiar to most remains largely undefined In its most basic form the definition of Graphic Design involves the systematic planning of graphic forms essentially referring to the deliberate and careful structuring that results in work that can by definition be neither random nor without meaning Graphic Design is a visual language that communicates through use of shape colour type images and symbols and it is therefore through this communication that meaning is present Messages are deliberately constructed through such techniques as a means of reaching and affecting a targeted audience The average person rarely gives it a single thought but everyday they are surrounded by thousands of different examples of Graphic Design that spans every single form of the discipline from printing to packaging to everyday signage Impossible to escape Graphic Design is a part of virtually every product and advertisement as well as communication mediums such as newspapers and broadcasting So ingrained into our everyday lives is graphic design that this may in fact be the very reason as to why it is largely taken for granted Perhaps this is the way good design should be unobtrusive functional and aesthetically pleasing The importance of graphic design along with its wide reaching effects is clearly illustrated through advertising as it is through this practice that we see the most dramatic implications In a global society where consumerism is the predominant driving force it is easy to realise that visual communication as rendered by
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