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What is Marketing What exactly is marketing and why is it important to you as an entrepreneur Simply stated marketing is everything you do to place your product or service in the hands of potential customers It includes diverse disciplines like sales public relations pricing packaging and distribution In order to distinguish marketing from other related professional services SH Simmons author and humorist relates this anecdote If a young man tells his date shes intelligent looks lovely and is a great conversationalist hes saying the right things to the right person and thats marketing If the young man tells his date how handsome smart and successful he is -- thats advertising If someone else tells the young woman how handsome smart and successful her date is -- thats public relations You might think of marketing this way If business is all about people and money and the art of persuading one to part from the other then marketing is all about finding the right people to persuade Marketing is your strategy for allocating resources time and money in order to achieve your objectives a fair profit for supplying a good product or service Yet the most brilliant strategy wont help you earn a profit or achieve your wildest dreams if it isnt built around your potential customers A strategy that isnt based on customers is rather like a man who knows a thousand ways to make love to a woman but doesnt know any women Great in theory but unrewarding in practice If you fit the classic definition of an entrepreneur someone with a great idea whos under-capitalized you may think marketing is something you do later -- after the product is developed manufactured or ready to sell Though it may feel counter-intuitive marketing doesnt begin with a great idea or a unique product It begins with customers -- those people who want or need your
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