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Hitachi Better Decisions Through Descriptive Research and Data Collection Hitachi Automotive Products Los Angeles HAPLA is a major manufacturer of remanufactured remanned alternators starters distributors electronic control units mass airflow sensors and linear flow valves HAPLA based out of Torrance California ships the remanned products to the Big 3 automotive manufacturers Ford GM and Chrysler as well as Toyota Nissan Subaru and Honda as an aftermarket and OE supplier Descriptive Research and Data Collection Descriptive research is the analysis method that learns the who what when where and how of a topic Cooper 2002 Descriptive research methods also involve the observation analysis and description of data variables that are distributed throughout a population as they are gathered during data collection techniques Cashwell nd Descriptive research is not designed to determine what causes the differences in variables only the distinction between the variable data Data collection techniques may include observational research survey research case studies and archival research These collection techniques are geared to gathering the different data required to answer a hypothesis in which we question or state the size form distribution or existence or a variable Cooper 2002 Under observational research design the researcher collects data through various methods including mechanical human electronic or electrical means Joppe Research Survey research methods use the collection of data through the selection of a representative sample of the population under study Joppe Case studies involve the comparison of one situation against another to determine relationships among circumstances events individuals processes and decisions made during the study Joppe Finally archival research involves the data mining or gathering or facts and statistics through past collections of data or studies that have been conducted Hitachi Descriptive Research Situation One of the major components of the ISO-90021994 Quality Management System used at HAPLA is the use of customer surveys to determine current customer satisfaction against previous years as well as areas of customer service that might need improvement The use of
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