scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 742
Case Overview The case describes the development of the international strategies and improvement efforts made by two major competitors in the global consumer electronics industry The history of both companies is traced and their changing strategic postures and organizational capabilities are documented Particular attention has been given to the major restructuring each company is forced to undertake as its competitive position is eroded PHILIPS Pre-world war II scenario Analysis 1892 The founder set a corporate culture of employee care and market leading compensation Philips also stayed on a single product focus for a long time 1899 Operational strategy of mass production to support which Philips emerged as a decentralized sales organization 1918-1919 Philips began product line extensions In the pre World War II scenario therefore PHILPS was making strategic planned moves that carried a vision of growth both in terms of product line and sales volume Its adaptive orientation at that point in time was of Transformational management The structure of Philips before war was that of a functional structure with several functions spread geographically worldwide PHILIPs Post war Scenario The NOs National Organizations created by Philips were given a great degree of independence during World War II product development got decentralized Production units were also transferred to many countries As a result the NOs became geographic divisions though undeclaredly so which controlled their own finances product development production sales etc The corporate management layer however stayed at the headquarters When this happened Philips went into problems because one the divisional structure is somehow always more autonomous and second the divisions were distanced by national boundaries Trigger of Reorganization The basic trigger and reason for Philips to change was therefore the organizational structure However Philips in their 30 yrs of reorganization effort were treating the symptom ie over autonomy of NOs without understanding that the autonomy was inherent to the organizational structure as it evolved Diagnostic Process We find no
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA