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Looking ahead 1 What do you think is meant by practical consumerism compared toimpractical or design consumerism I think that practical consumerism is like for instance buying something forthe sake of function like buying a telephone for the sake of talking tosomeone instead of buying a phone for its color or the way it looks thiswould be considered impractical consumerism 2 How does this film demonstrate impractical consumerism This film demonstrates impractical consumerism by instead of having agood steady wood or steel shelf and or other household things this plexiglass would look lavish and stylish in your somehow emaculantpenthouse Technicolor for industrial films 1 Explain why the use of color in advertising had historical and culturalsignificance during the 1950s Using color instead of black and white made it possible to catch thepublics eye using vivid colors and be able to demonstrate the truepurpose of the product its look and style Design for dreaming 1 Design for dreaming uses several big ideas to promote GMs cars What are these ideas List them and write a brief explanation of each Utopias means place of well being or Nirvana Gender Roles means women was in the kitchen then after she magicallybaked a cake quickly were out playing tennis and parting Sexual Politics having to do with gender roles like a women wearing ahot dress and an apron in the kitchen Domestic Labor being in the yard or a beautiful place doing somesupposedly hard task quickly and easily without any effort at all Futurism The looking ahead in future toward profit Once upon a honeymoon Explain the benefits and the disadvantages created by the wide availabilityof telephones during the 1950s You had to rent and pay phone bills you couldnt own your own phone itmay have made people anti-social The good thing is convinced peoplewho were unable to afford transportation not have to waste gas goingfrom place to place and you could talk to your family and friends
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