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The Twentieth Century was profoundly affected by the innovations of Henry Ford The invention of the automobile gave opportunities to multitudes of people These opportunities were not just in transportation but in occupation as well Today no matter where a Ford is produced the consumer knows that they are receiving a high quality product The reason for this is that the majority of Ford vehicle parts are designed by Ford engineers manufactured in Ford plants and assembled in Ford product lines When you purchase a Ford product you are truly purchasing Ford qualityFord is the number two manufacturer of automobiles second only to the General Motors Corporation This paper will analyze how the marketing strategies of this corporation have propelled it to its current number two spot in its market There are many aspects of marketing strategies that will be discussed in this paper such as product strategies promotion strategies pricing strategies as well as internet marketing and other forms of product distribution Each one of these strategies plays a key role in the success of the number two motor company in the automotive industryMany people tend not to realize just how important the marketing of a new product can be It plays a huge role in the success or failure of the new product For example many people may remember many years ago when Ford came out with a new vehicle called the Edsel The Edsel became known as one of Ford Motor Companys biggest flops if not the biggest The Edsel looked like some kind of giant fish sucking a lemon wwwGmarketingcom Gallagher Although the thought of such an odd looking car does not sound appealing it is said that the look is not what caused its down fall Surprising as it may sound the demise of this vehicle was due to poor marketing strategies Fords biggest mistake in marketing the Edsel was their failure to decide on their target market They
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