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In order to confirm and find what electronic forms of communication will be needed in the Public Relations field heavy research was needed I consulted not only books but web sites as well I wanted to make sure that I had a complete assortment of sources that would be the most realistic and comprehensive as possible After sorting out my research I came to these following conclusions 1Communications are widely used through out todays Public Relation firms 2Accessibility is the key to connecting with people in that field 3Teamwork is everything 4What is needed to run a successful business 5What makes a good Public Relations agent 6Presentation of Materials 7How to talk to your client 8Financials What forms of communication are used Todays Public Relations field is a lot more demanding today than it was just a few years ago Money was more of the question than time Today money is still an object but time is the key with people always on the go traveling and having to always be on the go traveling and having fierce competition staying in touch with new and old clients is key Heath 34-102 The easier it is to locate someone the better the lines of communication between customers and agents is Public Relations firms provide the following staples for their representatives pager cell phone and palm pilot In cases it is Nextels and pagers The ever- growing need to stay in constant communication with clients and the office will not stop growing People need constant communication many Public Relations firms as well as the companies have intranet extranet internet email programs laptops pagers voice mail and electronic planners as part of their staffs everyday exposures The laptop and everything else aids in making sure minutes and seconds But this technology must be kept current Lucenko 1-29 2 Companies that grow larger need to keep in constant contact with
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