scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,762
The report is about the difficulties based on cultural differences marketers and advertising agents have to deal with when setting up an advertising campaignThe research report will try to show what are the main problems marketers are confronted with when they set up an advertising campaign for the world markets It is not the goal of the essay to find new approaches to avoid expensive mistakes connected with the wrong advertising campaign It rather should show with examples where global companies have made mistakes in the past what the consequences were and should show what companies do and did to avoid such embarrassing mistakes and maybe where the changes in avoiding those mistakes areThe methods chosen by the companies or advertising agencies to avoid marketing mistakes should be found out by a questionnaire which will be sent to the biggest advertising agencies in New Zealand via email It is expected that they all use similar approaches when shaping and converting campaigns for the target marketsThe topic of the report has been an increasing factor when designing international marketing strategies in recent years and will become more important in the next millennium The reasons are a world which moves up tighter together depending on the fast development of new technologies which allows us to communicate with nearly every part of the world everytime To avoid irritations based on cultural differences we have to know the cross-cultural differencesAnother not less important factor is the many mergers in the last years which lead to an increasing number of global players which enter the global markets with their marketing strategies To create the right mix they have to spend time on studying the differences in consumer behaviour based on cultural differences before creating a marketing strategy Where are the limits of setting up an advertising campaign concerning the different consumer behaviour based on cultural differences- How do marketers shape and convert existing advertising campaigns for target markets- What do
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA