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Donna Dubinsky and Apple Computer Describes a major conflict within Apple Computer in 1985 over control of product distribution The founder and chairman Steve Jobs proposed a new distribution process which would transfer many responsibilities away from distribution manager Donna Dubinsky Dubinsky believed however that this process would be practically and financially unworkable Presents her defensive and unsuccessful conflict management culminating in her threatened resignation This case deals with the recipients of change that is the people who are affected by change management and how they cope with change efforts Lewin Change model Unfreeze - need for change Action Research Model Problem Definition consultation data gathering Magnitude of change - significant Motivating the change Creating readiness and overcoming resistance Dubinsky did not see then need for dramatic change progress was being made Energizing commitment reasons and vision where not shared The organisation and Donna were not sensitised to the pressures for change There was no or inappropriate participation and involvement Political support ultimate power was used by Jobbs Dubinsky did not influence stakeholders Dubinsky source of power with her support knowledge personality Griener and VSchein Employee involvement Initial empowerment High motivation and autonomy Change was not planned Little sign of an emergent model not a learning organisation more power struggle Nadler Congruence Model - systems approach change was due to environmental change but there was no planning transformation processes or outputs Was not change as such but idea or proposal Nadler problems of change key Resistance - no motivation Control - transition not considered Power - political dynamics not supporting Leadership Communication Leadership styles Conflict - no third part intervention Cyclical model of interpersonal conlict Walton - issues behaviour consequences Conflicting management style Leadership grid Blake Mouton Dubinsky high regard for people - Team management Jobbs high concern for production Authority compliance Clash of culture Values approach - Denison and Spreitzer
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