scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,874
Can you imagine if only one of those doodles that you have drawn while on the telephone had turned into a multi million-dollar business Can you see your picture on the cover of Fortune magazine Rollin King and Herb Kelleher the creators of Southwest Airlines couldWhat began as a conversation between attorney Herb Kelleher and his client Rollin King with a drawing on the back of a cocktail napkin has become one of the worlds most successful business testimonialsBoth men saw the need for an intrastate airline in Texas Current airlines only offered service to the smaller metropolitan areas as an extension of a long flight from elsewhere in the country These flights were scheduled at the convenience of the airline not the customer They were frequently late and were high priced making them unwanted by businesspersons traveling within the state of Texas What these two men proposed was a local airline that would serve the three major metropolises of Texas Dallas Houston and San Antonio Their goal was to offer a low fare reliable service to meet the needs of the states business traveler Even though it seemed to be a good plan who could have imagined the road that lay aheadThe year 1968 marked the beginning of the legal turmoil that would plague Southwest for years Since WWII the Civil Aeronautics Board CAB had regulated the airline industry Their jurisdiction only applied to airlines that flew across state lines Southwests application to start a new airline was approved by the Texas Aeronautics Commission in 1968 Other airlines such as Braniff and Texas International kept Southwest out of the air and in the courtroom until the Texas Supreme Court ruled in favor of Southwests start up Even so legal barriers continued to make Southwest Airlines a mere dream until the United States Supreme Court upheld the Texas Supreme Courts decision in December of 1970Although Kelleher had absorbed most of the cost of the legal
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA