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The number-one bookseller today was born in 1971 Barnes and Nobles BN founder and Chief Executive Leonard Riggio started out with a stagnant Manhattan book store Today it operates over 1000 store-chains The chain includes about 504 BN superstores 507 B Dalton mall stores and 300 university bookstores The college bookstores are leased and they take a commission on the sales revenues Regardless of the profits they make they still have to pay the universities One such university bookstore is located at name of college The students allege that the books are cheaper now that Barnes and Noble owns the college bookstore Mr Riggio attended New York University NYU as an engineering student To help pay college tuition he worked at the NYU bookstore and the job sparked an interest that led him to buy the bookstore on the NYU campus in 1965 He owned nine college bookstores by 1971 When a stagnant New York City bookstore was up for sale Mr Riggio seized the opportunity and bought the store The bookstores are designed to give consumers a pleasant shopping experience Mr Riggio believes that shopping is a social activity for consumers because they do it to relax meet other people to see what is new or to treat themselves with something new Barnes and Noble is dedicated to their customers The stores provide a relaxed and welcome environmentBarnes and Noble stores usually are located in high traffic upscale suburbs to attract wealthy clientele After all they are the ones with money to splurge Last week BN opened its new name of new superstore The 25000 square foot store employs 60 experienced booksellers It has over 100000 titles and access to more than a million books When one walks in the store you can smell the aroma of the baked goods and Starbucks coffee brewing It is a comfortable setting People of all ages can settle in a big cushy chair or at a
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