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This investigation is the comparison of the effects of the social identity theory on the behaviors of humans in individualist and collectivist cultures Social psychologist Geert Hofstede theorized that the relationships between individualist and collectivist cultures compose of a dimension of culture The behaviors of humans in individualist and collectivist cultures have evolved throughout the world Psychologists typically associate the individualist cultures with those cultures of the Western countries and they associate the collectivist cultures with those cultures of the East Asian countries of the world There are views on evident differences and similarities between individualist and collectivist cultures that have been influenced by social psychological theories Social identity theory provides one of the largest foundations of the cultural dimension of individualism vs collectivism because there are assumptions that individualists try to improve their own individual identities and that collectivists try to improve the identities of a group of which they can be members The relationships that individualists and collectivists form have influence on the identities that they trying to improve There are differences and similarities in how humans of individualist and collectivist culture treat other humans that are members of other groups Also the relationships identities and environments of individualist and collectivist cultures influence the attributions and perceptions of individualists and collectivists however collectivists tend to be more contextual with their perceptions Finally the environments of the individualists and collectivists can influence the level of conformity that humans exhibit collectivists tend to exhibit the most conformity and compliance with others because of their interdependent relationships Overall there are many different and similar effects of the social identity theory that highly impact humans of individualist and collectivist cultures Although social identity is an etic concept the cultural dimension of individualism vs collectivism will remain an emic conceptThe definition of culture has globally evolved through etics and emics that influence the behaviors of humans in modern societies Etic concepts are concepts of which pertain to universal
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