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Word Count: 584
The emergence of the Internet as a medium for mass communication in the mid 1990s caught the majority of newspapers off guard The area of print journalism was filled with an air of complacency and a feeling of comfort stemming from their position as the only game in town When the reality of the information super-highway hit many newspapers were flustered to find an avenue to keep up with the quick developing internet information network Moses Houston we have a Solution Print journalism advertising revenues took the majority of the losses sustained by the publics interest in the Internet more directly classified advertising of employment automobile sales and real estate A 1998 Newspaper Association of America Study found 19 of all recent homebuyers used the Internet as their main source of information Carlson Nibbling on Newspapers Job seeker sites such as Monstercom have taken the biggest chunk out of newspaper-classified revenue and hence waged an unexpected battle with the publishers of newspapers around the world for the almighty advertising dollar The New York Times Company Times Mirror and the Times Tribune Company have joined together to form Careerpathcom to bring the battle to the home of online foes Carlson nibbling The newspaper industry has also responded to the Internet threat by joining the numerous other news sources in putting their information on the net via their very own online publications Newspapers armed with the knowledge that over 85 of adults look at a newspaper in the span of a week broadened their horizons with online publications meant to satisfy the needs of the computer savvy or on the go reader Case The Last Mass Medium Web designers are an important part of todays news organizations just as staff reporters While at one time graphics specialists were called upon to design ad layouts they are now the backbone of online editions Designers provide the look of the site including graphics links and overall format of sites
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