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Word Count: 531
E selling and E-marketing these days is ever changing always dynamic Technology is advancing faster than we can think As every day more and more consumers decide to do their shopping from home whether it be groceries personal items or toys web sites are changing significantly in order to meet their customers needs Being an avid online shopper I always look for a few things in order to fully trust a websites content and after purchase resources which include estimated time of delivery estimated shipping price product packaging and their return policies These are only a few of the many key services a customer can take into consideration when dealing with an online store but by no means are the only things that a potential e-customer should be aware of Using the SWOT Analysis as a guideline I came to the following conclusions when I visited the Macys and Bloomingdales online stores An online stores navigability should be very simple and to the point This all begins on their homepage were all the important information is centered It should use very big links and buttons in order to facilitate a customers shopping experience It should also provide enough information and a descriptive photo of the item so the customer can make the right decision and will be happy with it In this critique both websites were equal making this the strength of their websites A weakness that I found for the Macys website is they did not offer an About Macys link where people can retrieve information on their history press releases and new stores A second weakness to the Macys online store is in their customer services It seems that their discount ads are the biggest and the services they offer are all left on the bottom of the page and in a smaller font size One
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