scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,294
Identify and explain the links between your analyses of external influences and the development of your marketing strategy PEST PoliticalLegal Economic Social Technological Political The Trades Description Act 1968 This is one of the most important legislation in the control of advertising This law states that the products that we sell on our stall BLING BLING must correspond to the claims made for them in advertisements So it is therefore illegal for our business to advertise on the posters which are hanged around the school stating real gold bracelets when in actual fact our bracelets are not real gold they are only painted in gold colour The descriptions of our jewellery that we are selling must be provided accurately This Act prevents all businesses from misleading the consumer about sales The Advertising Standards Authority This is a body set up to monitor advertising in the UK It is responsible for making sure that advertisers conform to the British Code of Advertising and Sales Promotion Practice This code stresses that advertisements must be legal decent honest and truthful and must not cause grave or widespread offence So therefore it is illegal for our business BLING BLING to advertise on posters which are hanged around the school or of flyers that are distributed in and around the school stating that real silver plated jewellery sold at our stall when in actual fact we dont sell real silver plated jewellery Our business must advertise truthfully stating what products our business BLING BLING has to offer to our customers Economic Interest rates If interest rates are raised by the Bank of England this will make borrowing by businesses more expensive and might even lead to cancellation of investment projects Higher interest rates will also hit the pockets of many consumers They will find it more expensive to borrow money on credit and their mortgage repayments will increase
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA