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The FDA Must Restrict Pharmaceutical Advertisements with Stronger Regulations in Order to Decrease Negative Effects That DTCA Has on Consumers
Word Count: 2,685
The advertising market has advanced since its establishment in newspapers and posters on street corners This market has developed to now include television broadcasts radio announcements Internet advertisements magazines and billboards Trends 1 As advertising has intensified and become a larger aspect of American culture pharmaceutical companies have taken advantage of this new and thriving market In return pharmaceutical companies have seen that a 10 increase in direct-to-consumer advertising DTCA spending within a therapeutic class of drugs increases the use of that class of drugs by 1 Block 512 As DTCA has become common among advertisers in the advertising market pharmaceutical companies now have the ability to target specific age group audiences The FDA must restrict pharmaceutical advertisements with stronger regulations in order to decrease negative effects that DTCA has on consumers such as false advertisements and intentionally withholding risk factors of the advertised productThe large amount and rapid growth of pharmaceutical advertising spending suggest the potentially high impact of advertising on firms market share and enhancing brand value Feng 86 The purpose of advertising is simple to get a distinct targeted audience to buy into a product or service through education of the product This mission allows people to become highly educated about the positives of a product as well as the possible negatives of a competing product This product can range from a specific brand of toilet paper to a political candidate The point of the matter is it doesnt matter if a billboard in Manhattan New York conceivably the advertising capital of the world is stating that Zyrtec allergy medicine is more effective than the leading brand or that Senator Obama says its time for a change the purpose of advertising is to educate society which is in all aspects positive but at what cost to the consumer Proponents of DTCA argue that it provides valuable information to the public about conditions and treatments without which many treatable conditions would go untreated
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