scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,263
Ely Callaway founded the Callaway Golf Company originally called Hickory Stick USA INC in 1982 The company started out specializing in hickory-shafted putters and wedges that were demonstrably superior and pleasingly different In 1988 the company expanded its product line to include a new set of irons that it designated as the S2H2 Short Strait Hollow Hosel This design combined a cavity back iron with an innovative with perimeter weighting a progressive offset and a bore-through shaft with an innovative shortened hosel that moved weight from the hosel to the clubs effective hitting area The company also changed its name to Callaway Golf Company in that same year In 1989 Callaway began to offer a metal woods that incorporated the S2H2 design philosophy that produced a much more efficient weight distribution throughout the club and consequently a better feel to the golfer Both the driver and woods were made with steel graphite shafts instead of the heavier hickory ones By the end of 1990 the S2H2 Driver was 1 on the senior PGA tour These new innovations caused an increase in from 103 million in 1989 to 215 million in 1990 Callaway entered the 1990s with the strategy of offering a new and differentiated line of oversized metal woods that they felt would revolutionize the industry The first of these clubs was named after the World War I cannon the Big Bertha This club would again take the basic design of the S2H2 club and make dramatic improvements that resulted in golfers being able to obtain straighter shots from hits the were off-centered or in other words missed the sweet spotGolfers showed their approval of the new club by boosting Callaways 1991 sales totals to 547 million By the end of the 1992 season Big Bertha Drivers were ranked as the 1 drivers and the Senior PGA the LPGA and the Nike then Hogan Tours The companys sales more than doubled that year to a
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA