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A video case study titled Opportunities for investing online Secrets to success in Chapter 3 page 144 of the textbook talks about the future of e-commerce Through the use of my existing knowledge and recent articles in various publications I have made an attempt to update the above mentioned articleElectronic commerce or e-commerce as it is widely known is a brand new phenomenon in sales and marketing As per a recent article in the Wall Street Journal dated June 181999 titled overall revenues on the net e-commerce generated about 59 billion in sales in 1998 This is about 02 of the total retail sales Further the same article stated that it is expected that this number will more than double to 1104 billion and account for about 25 of the total retail sales in 2004 These figures clearly demonstrate the growth potential that e-commerce hasBut there are various challenges facing the e-commerce companies to be successful and maintain an upward trend in their business As stated in the textbook article an idea and courage are now only tiny little factors that can be the decisive points in making it big in e-commerce The game is now more complex The needs and expectations of the customers have risen Todays web savvy buyers want more from shopping online They want exceptional customer service fast on time delivery good technical support To add to it with the number of people switching to the internet to buy or engage in other e-commerce activities online trading etc growing one of the most important issues for companies specially those who are big on the internet is to keep there website up and running all the time After all the aim is not only to attract new customers but to win them for futureTo keep customers happy and shopping many companies are trying a novel innovative and unique approach towards customer relations real people According to the New
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