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Music Marketing Hi Frequency ConceptsIn todays business world everyone knows that the hardest industry to break into is the music industry The music industry has evolved from being made up of many independent labels to being run by major corporations such as Warner Brothers and Universal Music Group Music marketing is the one aspect of the industry that has not gone corporate While record label marketing departments are running out of ideas independent marketing firms are taking over their business Music marketing differs from most other fields in marketing because it does not have one orientation but still uses the fundamentals like conception pricing promotion and distribution Lamb 6 I was researching the music industry online when I ran into a company called Hi Frequency started by a young entrepreneur named Ron Vos Hi Frequency is an independent music-marketing firm that promotes for labels concert halls and distributors Hi Frequency uses their financial status to help young musical entrepreneurs like Vos break into the music industry The company has over 60 field representatives that are unpaid and doing quality promoting in 50 markets across the country Vos educates his reps so that they will have not only use the position as a resume builder but as a solid background in music to help further their careersThe first thing that Vos realized about the music industry is that although being very corporate a grassroots marketing campaign is the largest step towards success Promotions mean more to music than any other aspect of marketing The record labels fight against the technological advancements such as mp3s gets harder every day The only thing that can influence people more than computers is other people Kashif 176 Vos has recruited people all across the country to embrace other people and get the word out on up-and-coming bands and concerts The different types of promotions by Hi Frequency reps are handouts poster placement at local music stores and the always-effective word
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