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TOPIC PAGEHISTORICAL BACKGROUND 1 TARGET MARKET 1PRODUCT 2PLACE 2PRICING STRATEGY 3PROMOTIONALADVERTISING STRATEGY 3SUCCESS ANALYSIS 4PERFORMANCE IMPROVEMENT 4LIST OF WORKS CITED 5Ford Motor Company was founded on June 16 1903 by a group of twelveinvestors and 28000 cash The strongest force in the group was Henry Ford who madeit his personal duty to see that every American could afford a car He made this possibleby perfecting the assembly line so that the company could mass produce automobiles The Model T the first production car ever rolled off the assembly line on October 11908 and concluded the year by selling 10660 units1 Throughout the rest of thecentury Ford Motor Company continued to manufacture automobiles on the premise ofmaking Quality Job 1 In 1996 the company set a whole new standard for the industryby redesigning the F-150 the number one selling automobile for the last 17 years Laterthat year Ford introduced the 97 Expedition a sport-utility vehicle SUV based on theF-150 By years end the Expedition would out-sell the competition by a considerableThe primary members of the target market are mainly active females ages 41-51with an average income of 65000 These females are usually moms and make uproughly 55 of the buyers while 36 of the consumers are of the 41-51 age group Fordhas found that most of the Expedition buyers have a college background consisting of afour year degree3 These demographics while being the average target market do not inanyway limit Ford to selling the Expedition to any and all consumers who might beFord Motor Company currently produces four different sport-utility vehicleshowever this report focuses on one of Fords largest the
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