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Title Soap Suds The Procter Gamble Companys Image Comes Clean Thesis Statement Image is The Procter Gamble Companys number one product because it sells Introduction As the maker of Ivory Soap Tide detergent and Crest toothpaste to name a few products The Procter Gamble Company is a household name Procter Gamble is one of the thirteen largest companies in the world Around the globe The Procter Gamble Company takes the consumer from cradle to grave with its long-time consistent and quality household and personal care products The Cincinnati-based company is an American business success story But its squeaky-clean image is soiled with questionable unethical business practices The Procter Gamble Company is also known simply as PG PG is a true American story of how to succeed in business it is a stunning example of what the American free enterprise system can achieve Schisgall vi PG has more than industrial history it is a company that blazed new paths by challenging tradition to create relationships with employeesrecognizes the importance of research and development of new productsunderstand the importance of adverterisingand is not afraid of daring new concepts to compete in the business worldAnderson 99-100 Achieving mega-success did not happen overnight for PG Business for PG over the last 150 years has been a challenge and their direction - just like their man-in-the-moon trademark - proves their success is above and beyond Ivory soap was the first product that put PG into the spotlight of being Americas favorite soap-maker Swasy Prologue Xiii Ivory soap is the soap that floats Ivory soap is the soap that claims to be 99-44100 pure Ivory soap is a wholesome product it is tried and true and is a down-home favorite like moms apple pie Ivory soap is a product that
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