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Hearts stars and horseshoes clovers and blue moons pots of gold and rainbows and the red balloons is the famous catchy tune made by General Mills for a product called lucky charms Lucky Charms was created by John Holahan in 1962 The idea came up when General Mills asked a crew of product developers to present an idea from General Mills two main cereal productsWheaties or Cheeriosor come up with something out of the ordinary When Mr Holahan came up with the idea it was after a trip to the grocery store when he decided to mix Cheerios with bits of Brachs Circus Peanuts together The adverting developers of General Mills wanted to create a cereal that correlated with charm bracelets which was how Lucky Charms came into the picture Instead of using bits of Brachs Circus they used marshmallows and became the first cereal to use candy Many cereal companies have had great way of marketing and advertising their cereal products but lucky charms has caught numerous peoples attention over the past years by being unique with marshmallowsPut yourself in a childs shoes and imagine seeing a box of Lucky Charms The box of Lucky Charms has a red background The color red has a very high visibility stand point it is why stop signs and stop lights are usually red because it stands out more to the eye Red is also one of the main colors children favor Most children when they see their favorite color they tend to be more attracted to the object On the left side of the ad it shows an animated character of a leprechaun The leprechaun is used to symbolize luck hence the name of the cereal Lucky Charms The leprechaun also represents magic as if to say the cereal was magically delicious Beside the leprechaun there is a fairly large bowl of Lucky Charms cereal with gushing milk The leprechaun appears to be
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