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Media do not simply present cultural products for consumption they provide much of the stuff of every day life through which we construct meaning and organize our existence--Michael R Real Super Media DEFINING MOMENTS IN MASS MEDIA Newspapers Media began with the written word To date the oldest existing written document dates back to 2200 BC By 500 BC Persia had developed a form of pony express and the Greeks had a telegraph system consisting of trumpets drums shouting beacon fires smoke signals and mirrors transmitting a form of communication to the masses In 200 BC the Chinese circulated the first newspaper the Tipao gazette to government officials Newsletters began circulating in Europe by 1450 Over 150 years later in 1609 the first regularly published newspaper was circulated in Germany Advertising began to shape the media industry by 1631 with the first classified ads featured in a French newspaper And in 1833 a New York newspaper was sold for one penny enabling this media to reach a mass market Radio At first there was the print and then there was sound In 1821 an English man named Wheatstone reproduced sound However the future of radio didnt really begin until 1890 when Branly transmitted the first radio waves in France In 1901 the American Marconi Company the forerunner of RCA sent radio signals across the Atlantic And five years later a program of voice and music was broadcast in the United States In 1907 DeForest began a regular radio broadcast featuring music In 1909 the first talk-radio format covering womens suffrage was broadcast And in 1912 the United States Congress passed a law to regulate radio stations In 1917 the first radio station KDKA was built and in 1920 the first scheduled programs on KDKA were broadcast The going rate for ten minutes of commercial airtime was 100 By 1924 the first sponsored radio program The
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