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Word Count: 350
With all of the controversy surrounding the tobacco industry I believe that it would be an ideal candidate for demarketing The tobacco industry seems to have all the odds stacked against it these days It seems like every time you turn on the news theres some kind of lawsuit being filed against the tobacco companies Now Im not defending tobacco I dont smoke and personally I cant stand people smoking around me It cant be overlooked that the tobacco industry is being targeted by almost everybody With this being the case I believe thats its time for them to demarket their product a little bit Many of the accusations surrounding these companies are that they are targeting minors in their advertising campaigns Why not just cut back on advertising This would accomplish two things it would cut expenses to help pay for these lawsuits it would keep people from bringing future lawsuits against these companies Another benefit of demarketing might be that it could help these companies lay low for a while It would help to keep them out of the spotlight Some of the money saved could also be used on lowering the products price This would help to offset the taxes which seem to go up all the time They could also try to redirect their ads to specific age groups Smoking seems to be initiated by a desire to fit in Why not try to advertise in places where people want to fit in socially They could concentrate on advertising in places like bars and clubs Places where only adults are allowed These ads would only be seen by people who frequent these places so they would be less likely to be scrutinized Whether tobacco companies deserve to be sued or not is not the issue The issue is what can they do to keep from being sued in the future They need to demarket their product and redirect
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