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Search engines are a vital research tool for anyone trying to find information on the Internet and Google is considered to be the most popular at performing this function A number of search engines are available on the Internet however each of them has different characteristics that make them more or less desirable for different types of searches There are a number of reasons as to why Google is so popular among the searchers on the Internet and other companies that would like a share of the Google market must try to improve on these characteristics Other companies that currently have search engines should take note of the success of Google as a search engine and improve upon the basic Google concept of how they search and how they present their web page Google is a very successful search engine that owes its success to a very reliable search logic algorithm good interpretation of data and simple but useful web design The goal of every search engine is to be able to provide information that is relevant to the user Relevance is the single most important factor to the success or downfall of a search engine after all if someone is going through the hassle of searching for something on the Internet they probably dont want to be swamped with things that dont even come close to what they were looking for Google does a good job at providing its users with relevant information that pertains to the intended search The mechanism that allows Google to provide relevant information is a complex logic algorithm which was developed by Sergey Brin and Larry Page two Stanford University engineers The algorithm that the Google search engine utilizes is unique and has distinct advantages over its competitors Many search engines use a spider robot to search the Internet A spider robot is an algorithm that searches for keywords and then ranks the sites by number of times
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