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The Internet is the name for a group of worldwide information resources These resources are so vast as to be well beyond the comprehension of a single human being The increasing popularity of the Internet as a business tool can be attributed to current size and projected growth as well as its attractive demographics The potential of the Internet to provide an efficient channel for advertising and marketing efforts is overwhelming and yet no one is really sure of how to best utilize the Internet for these purposes It is clear that the costs strategies and effectiveness of Internet marketing differ greatly from conventional marketing What is the Internet-- what we call the Internet today has its roots in a network set up by the United States Department of Defense in the early 1970s This network was established by the Advanced Research Project Agency ARPAnet was connected to various military and research sites and was itself a research project into how to build reliable networks In particular research about how to build networks that could withstand partial outages such as bombings and still function was important The theory was to create a system that required a minimum of information from computer clients and allowed dissimilar computer systems to communicate with one another This eliminated the need for computer users to carry magnetic tapes and insert them in order to transfer data from one computer to another Now the computer could put its data into an envelope and address it to send a message on the network The philosophy was that every computer on the network could talk with any other computer These methods were so successful that many of todays networks adopted these standards Although there has been much controversy surrounding the use of the Internet as an advertising medium advertising agencies have not stopped talking about it until 1992 when the Web became user-friendly Bob Metcalfe of Infoworld magazine said APaid advertising mostly as
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