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This article is focused on the marketing area of business and how it revolves around teamwork but the tools used for marketing do not and they should Successful marketing is all about collaboration Yet working together across teams departments and agencies as well as with customers and partners is getting more difficult as time goes on Most marketers still depend on the same tools and methods they used in the past 20 years These tools include email meetings phone calls and desktop apps The tools for communication actually lead to disconnect and are inefficient Jive has been working on a potential solution to the outdated marketing communications we have today They broke it down into sections that they find barriers to marketing communications and how to overcome them The first section dealt with content without complications Marketing teams need good clear coordination across all functions They also need speedy yet synchronized interaction that traditional tools such as email do not provide They address this by creating a virtual workspace that is real time meaning everyone gathers online and can see information as it is added and changed on the workspace Jive is introducing a workspace in order to ask questions and get answers instantly from their team or experts that way information isnt being tied up on emails and in hard drives and it available to answer or to reference at anytime This device also gives outside consultants or contractors access to the content development since they play a major role The virtual workspace also allows he involvement of sales With the involvement of the sales team their feedback is instantaneous improving the product or overall idea since feedback can be taken into consideration before the final product or idea and it is too late They will be able to get more effectively involved This eliminates the massive amounts of emails that are sometimes neglected or overlooked The virtual workplace also allows people
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