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PropagandaHave you ever seen a TV commercial portraying a disastrous automobile accidentand then you reminds you to wear your seatbealts Believe it or not thats using atechnique in propaganda called the fear appeal Propaganda is more widespread than people picture Propaganda is being used foreverything from the baby food you feed your child to the TV commercial you laughed atyesterday night There are many techniques that a propagandist can use to seduce you Some of thebest known styles in propaganda are Plain Folk Fear Name Calling and GlitteringGeneralityIn this years elections propaganda has played an important role in who waselected This years presidential candidates were all millionaires but they have gone togreat lengths to present themselves as ordinary citizens Bill Clinton eats at Mc Donaldsand read a variety of spy novels Bob Dole presents himself as the all American boyfrom the Heartland In this two examples the plain folk device is at work When either presidential candidates agitates the publics fear of immigration taxesor crime and voting for him will reduce the threat he is using the Fear Appeal By playingon the publics deep-seated fears practitioners of this technique hopes to redirect themerits of a proposal and towards steps that can be taken to reduce the fear Propaganda has had a tremendously powerful role in the history of the world and inour own development It has stirred both men and women to unprecedented feats andruined reputationsWhat comes to mind when you think of a racist person I imagine an angry whitemale with a Ku Kux Klan costume I rarely think of the other racists theAfrican-Americans the Latino-Americans the Asian-Americans and the rest of whombelieve they are the superior race Why do people as myself picture this image when wethink of a racist person Ill tell you so its because we have been trained to make thepresumption racist equals white male in kkk costume Thats the Name Calling device atwork It links a person to a
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