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Who influences the alcohol use and misuse of British teenagers Although the health risks of Heavy drinking is known and understood the social habit continues to be accepted as a cultural norm Is it Surprising then that the young people are beginning to drink at school ages It is illegal to purchase An alcoholic drink under the age of 18 it would appear through the current research that teenage drinking A recent Scottish survey by McKegney N et al 1996 found that at least 50 of teenagers by theage of 14 had been drunk one or more occasion Another National study by McMiller and Plant 1996 showed that 779 of 15-16 year olds have experienced intoxication 503 of these had consumed at least five units of alcohol consecutively within the last 30 days The evidence is readily available to inform us of the increasing problem of adolescence alcohol misuse and the damaging consequences of this How then should children be educated so that alcohol misuse can be prevented and sensible use of alcoholcan be advised MayC 1993 suggests that fact giving information to target populations is the most commonly used approach in health education Whist knowledge may be tested and be proved to have improved by this method of education studies have shown that there is a failure to demonstrate a change in attitudes and behaviours Other more successful methods of education to change behavior must then be investigated By improving social assertiveness and self-control it has been described by MayC1993 have been attempted but these also when evaluated have produced a low success rate Major media campaigns can be useful in raising public awareness of social problems although his targets a vast uncontrolled audience and does not always reach the applicable persons It is expensive and often a political reaction to be seen by the public as addressing a problem The family in British society takes on many variations and so behaviors norms and
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