scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,255
Racism is a powerful word with a powerful meaning Whos to say whats racist and whats not In a way its subjective Everyone is entitled to his or her own opinion Sometimes people see or believe the same things and sometimes they dont Whats really important though is how people react to these things in which they deem racist But thats not our focus here What we want to know is how prejudice is society against African-Americans More specifically does racism play a part in advertising Wilkes and Valencia 1990 conducted a study on Hispanics and Blacks in television commercials They looked at the incidence and importance of these groups in commercials Wilkes and Valencia found that both groups were underrepresented with respect to their proportion of the population They also found that the number of Hispanics and Blacks in commercials is increasing Dominick Greenberg 1968 reported blacks in only 5 percent of advertisements Gerbner et al 1981 reported that blacks were in 20 percent of commercials But Sterns et al 1987 reported that 11 percent of ads contained blacks So in comparison to Sterns et al Wilkes and Valencias findings are correct with respect to the percentage of ads with blacks Wilkes and Valencia report just under 17 percent of ads contain blacks In accordance with some of those in society who claim that racism is not as bad as it used to be I hypothesize that the number of ads containing African-Americans will be higher than that of Wilkes and Valencia I also hypothesize that the number of ads containing African-Americans will be a fair representation of the proportion to the number of African-Americans in the population which is 12 percent My final hypothesis is African-Americans are not disproportionately delegated to minor roles Method We counted advertisements in four magazines The advertisements we used in our research
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA