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Ring around the collar Once you pop you cant stop Just do it Television viewers today are bombarded with increasing commercial content From the barrage of 15-second commercials every seven minutes to product placement to infomercials when the viewer watches television they are constantly exposed to some form of advertising Beyond the minor annoyance very few people think that much is wrong with advertisements What viewers do not realize is how much advertising influences the content of television often in a negative manner In his article Conscientious Objections Neil Postman states The anarchy in television news is a direct result of the commercial structure of broadcasting When the Government granted television stations the right to broadcast over American airwaves there was an agreement that stations would serve the public interest Slowly but surely things have changed Television no longer serves the public what goes on the air is now determined largely by advertisers Many of the changes in television occurred because of the government deregulation of television in the 1980s when the head of the Federal Communications Commission under Reagan rolled back the principle components of broadcast regulation Two major components of the deregulation where the elimination of the three-year rule which stated that broadcast entities could not be sold for three years after the date of purchase as well as allowing more commercials in a broadcast hour The deregulation changed the television industry forever The three-year rule had ensured that a station remained viable and intact The deregulation changed the status of many television stations In the article Consumer Culture and TV Programming Robin Andersen writes Before deregulation corporate speculators did not purchase stations solely for the purpose of commodity trading After deregulation however speculators who had no interest or experience in the media bought and sold stations simply to make a profit Corporate investors would often cut corners to make a profit this included cutting news departments and giving in
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