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At what cost does a company deserve to be taken off of life-support While Gregory Peck would say that a surviving long-lived company is worth saving Danny Divito sees it differently Who cares he asks The company is actually an investment and no investment in need of life-support is worth saving Not only do Peck and Divito see the company differently they also relate to their audience on different levels In their speeches in Other Peoples Money Peck and Divito use ethos pathos and logos with varying amounts of success in their stockholder addresses By analyzing the way that ethos pathos and logos effected the audience for first Peck then Divito it is possible to determine for whom to vote and why Beginning with wonderful composure backed by a familiar audience Gregory Peck begins creating creditability for his case by mentioning his experience and personal relationship with the voters The audience is to believe what he has to say because of his history and because some of them have worked side by side with him They are supposed know that through the experiences they have shared with him he is competent and has good character Peck also reminds the audience that this is the 39th meeting of which I am addressing you as your Chief Executive This one statement brings up history Pecks high position and his connection to the audience By emphasizing his similarity to the audience as well as bringing up his position in the company Peck does an excellent job of building his credibility Adler and Elmhorst 428 Pecks attempt at logos comes next and is provided through examples in the past where the company had its better days He mentions that once the company was strong Twice Peck mentions that this is the companys 73rd annual meeting an obvious attempt to transfer some of the companys positive results from the past to the present According to his logic since that was
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