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Rugrats Theyre cute sweet and wittykids across the nation are crazy for themtheyre the pint-sized stars of Rugrats Not only do they provide endless hours of entertainment to children and parents alike theyve become the billion dollar bundles of joy behind the highest rated kids TV show the stars of two box office hits and the faces behind major marketing campaigns of consumer household products Due to cross marketing Rugrats have been seen on TV in film in commercials and in print Theyve been produced as tangible creatures on the shelves of the nations toy stores theyve graced the pages of childrens novels coloring books and magazines Theyve become interactive on websites such as Nickcom where kids can play Rugrats games and read biographies of the various characters The list could go on forever Everyone wants a piece of the billion-dollar pie that was created a decade ago by Arlene Klasky Gabor Csupo and Paul Germain better known for his work with the Simpsons Nickelodeon Rugrats and all related titles logos and characters are trademarks of Viacom International Inc who work in conjunction with various partners in national promotional campaigns maximizing revenue so the profits are bigger and better Their cross-marketing increases brand awareness and product association Rugrats gradually came to life in 1991 when Nickelodeon invited Gabor-Csupos team to give them ideas for new shows Arlene Klaskyon maternity leave at the timesuggested a show about babies Paul Germain perfected the idea by suggesting a show about babies that talk when their parents leave the room They pitched that and various other ideas to Vanessa Coffey who at the time was creating the Nicktoons concept and she immediately fell in love with the idea of Rugrats After putting together a pilot film Tommy Pickles The Great White Thing it was shown to executives at Nick and to a test audience of children After expressing their approval Nick ordered that
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