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INTRODUCTION EARLY LIFE Jeffrey P Bezos was born in Albuquerque New Mexico He showed intense and varied scientific interests at an early age He rigged an electric alarm to keep his younger siblings out of his room and converted his parents garage into a laboratory for his science projects The family moved to Miami Florida where Jeffrey attended Miami Palmetto University high school There he fell in love with computers and was valedictorian of his class He entered Princeton University planning to study physics but soon returned to his love of computers and graduated with a degree in computer science and electrical engineering EARLY CAREER After graduation Jeff Bezos found employment on Wall Street where computer science was increasingly in demand to study market trends He went to work at Fitel a start-up company that was building a network to conduct international trade He stayed in the finance realm with Bankers Trust rising to Vice Presidency At the age of 26 he became the youngest-ever vice-president of the Bankers Trust Company In December 1990 he moved to DE Shaw Co a high-end company specializing in arcane financial transactions where he specialized in spotting new business opportunities and became the youngest-ever senior vice-president at the age of 28 He observed that Internet usage was increasing by 2300 percent a year He saw an opportunity for a new sphere of commerce and immediately began considering the possibilities RISE OF AMAZONCOM Bezos reviewed the top 20 mail order businesses and asked himself which could be conducted more efficiently over the Internet than by traditional means Books were the commodity for which no comprehensive mail order catalogue existed because any such catalogue would be too big to mail He flew to Los Angeles the very next day to attend the American Booksellers Convention
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