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Elizabeth Arden Elizabeth Arden formally known as Florence Nightingale changed her name in 1909 with the introduction of her first shop selling facial creams She began as a normal working girl taking different odd jobs here and there Then she was introduced into the cosmetic world by Eleanor Adair who hired Arden on as a clerical consultant at her London firm in Saks Fifth Ave There Arden learned to give facial treatments and studied the basic formulas of make-up which allowed her the basic knowledge to open her own cosmetics shop With partner Elizabeth Hubbard the shop flourished they had a winning product with their own Elizabeth Ardens youthful complexion to advertise it Later when Hubbard died Arden took over the company to own and manage with only a group of advisees which she seldom listened to Elizabeth Arden was an astute businesswoman who not only focused on what the company already had but what it could have Therefore she spent much of her time perfecting current products and creating new and innovative products Her downfalls though were her violent temper she was a very demanding and difficult employer who easily blew up at hr employees and was often too proud and arrogant to apologize In 1904 Arden began her career in cosmetics working at the Eleanor Adair shop Later in 1909 she opened her own shop and facial cream line In 1914 at a time when women scorned make-up and women who did wear it were gossiped about terribly Arden opened a new cosmetic line Where many others had failed in the past her products and advertising changed the way women viewed makeup forever In 1940 she began designing and selling clothing In addition by 1957 she owned over 150 Elizabeth Arden Salon branches that sold anything from make-up to face cream to clothing I became interested in writing a report on Elizabeth Arden because I really love make-up
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