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Where does normative discontent end and BDD begin How can we recognise BDD in individuals with a disfiguring conditionWithin this essay there will contain an argument where relevant in favour of how a concept such as normative discontent can be a starting point on a continuum for body image disorders such as Visual difference and Body dysmophic disorder and but also how it can interact within those three areas but also how it can identify differences and similarities within the conditions by drawing on recent research and by arguing that certain behaviours displayed can lead to the idea that all individuals can be placed onto an appearance continuum Normative discontent Rodin et al 1984 coined by Rodin suggested that women were influenced by cultural norms such as those of role stereotypes and attitudes to be thin It is perceived within the media such as magazines adverts and even exposure to childrens toys such as Barbie identify beautiful where larger sizes are considered undesirable It was suggested that for women thinness equals attractiveness and that in society this level of attractiveness is unrealistic and unachievable It was argued by Rodin 1984 that social pressures cause women in general to have a decreased self esteem distorted body image and feelings of vulnerability as they were not considered the beautiful the women studied all reported similar levels of discontent However the study did not consider the self esteem distorted body image and feelings of helplessness of men Before addressing what elements make up ones self esteem and body image its useful to note that Silberstein et al 1988 studied 92 men and women to compare the data of the initial study which focused just on women and found that no gender had a greater dissatisfaction with their body although differed on ideals for example men reported wanting to be heavier or bulkierWhen considering normative discontent it relates to a persons self concept
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