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Juice Stop Marketing Tools at WorkThe Juice Stop is a small local franchise of a large national network of stores Juice Stop specializes in twenty four ounce custom made frozen smoothies fresh juices and healthy snacks Juice Stop customizes their blends exactly to the customers tastes The Juice Stop is a quality driven place The quality of the product is what makes the Juice Stop experience memorable The non-fat yogurts and sherberts are made especially for the Juice Stop from the brand leader in frozen desserts Edys Ice Cream juice stop has also refined their juice formulations by continually meeting with their growers to ensure only the most succulent fruits are picked to ensure a natural high quality product The Juice Stop employed four main areas of marketing to help increase sales They were advertising promotions philanthropy and publicity In fall of 1998 the Juice Stop was a business that was losing money The brake even point was around five hundred and thirty dollars a day to recoup operating costs Unfortunately the Juice Stop was only making around four hundred and twenty-five dollars a day and therefore losing money December of 1998 saw a management change and with it a change in the way marketing was handled What resulted was seven hundred and ten dollar average sales per day A simple change in strategy resulted in a highly profitable business The most important thing to consider is the target market of our products The market for the Juice Stop is fairly wide The location of the corner of 13th street and University Drive across from the University of Florida make it ideal to target foot traffic from the university including both faculty and students Other targets are the athletic and health conscious as well as the local non-student population around Gainesville The local non-student market is important because in the summer the amount of students goes down by seventy-five percent Those making
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