Sneaker Manufacturing in the Global Era: Nike, Reebok, Adidas, Converse, New Balance

This business analysis of the sneaker industry (Nike, Reebok, Adidas, Converse, and New Balance) considers the responsibility of companies to meet growing demand against the ethical responsibilities of globalization. The student argues that Nike's dominant market share gives them the power to lead the way in addressing working conditions and human rights concerns in the manufacturing process.
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