scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,824
Marketers must confront many legal issues in todays society in order to create a successful business Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies Marketers are quickly leaving their television print and radio ads to the way of the future the Internet Businesses local regional and national have quickly embraced the Internet as an inexpensive means of advertising to reach a larger target audience The Internet has become the one of the most effective ways advertise and sell goods and services The Internet can simply be defined as a network of networks which produces a new medium of worldwide human communication The Cyberethics Reader pix Although this opens up a world of possibilties for the Marketing profession they must also be careful in following what has now become known as Cyberlaw encompassing all the cases statutes and constitutional provisions that impact persons and institutions who control the entry to cyberspace provide access to cyberspace create the hardware and software which enable people to access cyberspace or use their own computers to go online and enter cyberspace UCLA Online InstituteThe difficulty with many in the Marketing professional is that a large amount are not trained in the law or do not consider legal implications of their marketing actions As Marketers enter the new frontier of Marketing on-line there are many Cyberlaws that they must adhere to such as domain names trademarks copyrights jurisdiction security and ethicsEvery website that a marketer creates must use a domain name for access This makes the search process for a site user-friendly while searching the World Wide Web The Internet Assigned Numbers Authority IANA assigns each website a numeric Internet Protocol IP address These numbers however are converted into plain English when viewed through a search engine such as excite or yahoo For most companies their domain name is their company name such as wwwmcdonaldscom or wwweddiebauercom
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA