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EXECUTIVE SUMMARYOur MBA project team conducted extensive analysis to identify the market potential for Internship in China and competitive analysis to identify the challenges and opportunities for the services offered by Chinas Pulse in helping students find international internship in China and further their careers As part of our analysis we took into consideration the cost of education current job market conditions the impact of globalization in general business environment and its profound influence on small companies to large corporations and its workforce the current competitors in this market The authors identified key challenges and opportunities around which we framed our assessment and performed competitive analysis of the Internship in China service offered by Chinas Pulse and the feasibility of a new startup to compete against existing competitive forces already in the market providing similar serviceWe utilized interviews with International Internship administrators from universities human resources professionals from private businesses and students who are currently doing internship in China and also those who advanced from internship into jobs Our research suggests all of them consider international internships as invaluable experience to gain good understanding of a multicultural and globally interconnected business environment and help the interns build their skill set and display their global leadership enabling them to stand out from the crowd in a highly competitive job market Our analysis also identified social media groups careerbusiness networking events social and cultural exchanges are highly desired by todays student community in their quest for career opportunities and to exchange information among themselves What does this mean Why are social media groups and social and cultural exchanges grouped together These assessment and observations were in general favorable to the idea of international internship in China and it is a rapidly growing market for services related to international internship placement in China It also revealed that there is in general a lack of awareness among students about international internship options In addition we found that the reputation
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