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A sign system is representation through communication which in turn leads to a shared meaning or understanding We hold mental representations that classify and organise the world whether fact or fiction people objects and events into meaningful categories so that we can meaningfully comprehend the world The media use sign systems through newspapers magazines televisioninternet and the radio etc The conceptual map of meaning and language are the basis of representation The conceptual map of meaning are concepts organised arranged and classified into complex relations to one another The conceptual map of meaning although allows you to distinguish your own individual interpretation of the world at the same time as holding similar views to that of other people in your culture As the meaning is produced and constructed and in turn learned by a particular group of people Therefore sharing conventions and codes of their language and culture Signs can only convey meaning if we possess codes which allow us to translate our concepts into language These codes are the result of social conventions which lead to the shared maps of meaning These shared meanings are learnt unconsciously as we become members of a cultureIf we have a concept of something in our minds we can say we know the meaning of this concept However we cannot express or communicate this meaning without the second system of representation language Language is the only way in which meanings can be effectively exchanged between people as people within the same culture are able to interpret the sign of language in the same manner As the meanings become natural through the conditioning of culture For example the word white in Australia represents a colour of purity however in China it is the colour of death Demonstrating that different cultures have not only have different meanings in their shared conceptual maps but a different language to express it As meanings change rapidly throughout cultures to
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