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As we look at the future of Atlanta theres no question thatbattling our notorious traffic and sprawl is key to the metroareas potential vitality What if there were a Back totheFuture-type option where we could take ride back in timeand fix something The article focuses on the MetropolitanAtlanta Rapid Transport Authority MARTA the public transitsystem for Atlanta Georgia Cuts in service and fare increasesto be initiated by MARTA in September 2010 in response to alarge operating deficit are discussed MARTA is considered asan example of the serious financial problems faced by many USpublic transit systemsThis research examines the temporal aspects of the relationshipbetween public transportation and gasoline prices in US citiesfrom January 2002 through March of 2009 Data are collected atmonthly intervals fortransitridership service gasoline priceand price variability for 33metropolitanareas These data areanalyzed using time-series regression to estimate the presenceof lagged effects of price and service ontransitpatronage Theresults indicate a small but consistently significant amountoftransitridership fluctuation is due to gasoline pricesRepeated lags of gasoline prices of up to 13 months areinfluential on ridership Every 10 increase in gasoline pricescan lead to ridership increases of up to 4 per significant lagfor bus and 8 for rail There is considerable variabilityacross cities in the magnitude of the effectontransitridership the impact by mode and temporalvariability The results are discussed in light of theirimplications fortransitoperations using cost to influencetravel behavior and transportation sustainabilitySeems like a fair price increase just wish they would changethe pricing so it was based on distance traveled Yes theyhave discounts but its not that much When I was in highschool I never paid the bus driver of the yellow buses totake meto school Why should it be any different with MARTAIts all about taking citizens money that most of us alreadyover work to get MARTA isnt fair I see kids in middle schoolriding MARTA Why should they even be paying and if they haveto why not make it reasonable I mean for the price
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