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Word Count: 1,628
Our new generation has become entrenched with a rebellious attitude and these ad agencies have set the tone to market their goods without any regard to the detrimental effect it is having on the youth culture Although society has made tremendous advances in technology in the process we have lost sight of the important values that helped to define this country as a great nation We have made remarkable strides with electronic gadgets that bring the world to our fingertips Mass communication has become the parents teachers and mentors for the youth culture and in particular the advertisement ad agencies use a rebellious methodology to transform the values and norms our culture once embraced The media print and Internet has adapted to the electronic age by using a rebellious advertisement that injects an attitude of non-conformity promiscuous violence and a nonchalant mindset of the past generations principles of life Young people are mesmerized and drawn to the ads that grace our billboards Turn a page in a magazine or click the computer mouse and images bounce about - each one seems to boast to the words I am a rebel I do as I like Subliminal messages have an impact on our culture as these ads help to instill values that glamorize violence promiscuous sexual encounters Michael Kors has an impressive ad and he uses Africa to set the stage A tent in the background an African native and the bush country are the backdrop A handsome photographer with a scowl on his face The color of the ad blends with the rugged terrain gold and browns The model is a blond head and breathtaking She is dressed in a shorts and top with a leopard print The sky is an orange hue and when you look at the ad you could almost imagine hearing a drum beat in the distant The woman has
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