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Word Count: 657
Recently Macaroon is very popular desert It is a made of two round meringue based cookie shells held together by a soft filling such as lemon or chocolate A beautiful macaroons smooth surface no pit scars also glowing luster in the light irradiation the lower edge of the cake itself but also because baking circle pretty lace dress this is the perfect macaroons Macaroon as a brand new product line in Tim Horton first at all sale macaroon will increase the sale bring the profit for Tim Horton Macaroon from the look and tasty are both accretive In addition from short term macaroon is a sustainable development as more flavors develop macaroon can still make the profit for the company From long term macaroon is the first step for Tim Horton to achieve product diversification product diversification is most important factor for company to meet the market demand need in these daysSustainable competitive advantage Tim Horton has more than thousand locations for the customers can more convince to purchase the macaroon Under highly competition of this industry the most important advantage is none of the quick service restaurant sales macaroon in this point This is an opportunity for Tim Horton to make different from the other quick service restaurant Base on the filling of macaroon can be thousand different if Tim Hortons introduce the macaroon it has an absolute sustainable competitive advantage Leading into the macaroon is filling featuring whatever humble or the inspired pastry chef can imagine exotic flavor In some special holidays Macaroon can made in different shape or like donut they can make special edition macaroonDifferentiationpositioning strategyIn the past few years Macaroon is a noble dessert The price of macaroon is higher than the other small cookies or cake As it getting more and more in the According to research the total cost of macaroon is quick low Tim Horton can set the price
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