scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 485
The Oppression of Females in Advertising Desirable behavior is sought by people throughout the world based on how one is brought up and the expectations one is bombarded with on a daily basis When people begin to form certain expectations in life there begin to be formed stereotypes It is from here that advertising finds its most potent weapons By focusing on these culturally formed stereotypes they can explicitly affect people and by feeding on these implicitly realized characteristics of people they can also affect behavior This seems relatively harmless to the advertiser who simply wants to sell hisher product but it becomes harmful when it begins to perpetuate certain undesirable stereotypes to the point of cementing them in impressionable minds The depiction of females in advertising perpetuates these stereotypes and robs other females of the chance to form original opinions Using the ads presented here as examples the portrayal of women can be broken down into several categories First is the idea of beauty The bulk of each ad is devoted to the beautification of womens hair face and body Women are bombarded with airbrushed perfectly lit constantly happy pictures of gorgeous models that portray every ideal of our society The main themes are the following makeup perfume breasts and cleavage and lots of skin First makeup Women are not expected to be presentable without the help of the latest chemical technique to remove blemishes darken eyes lengthen lashes coat the lips and remove shine Next is the depiction of perfumes The basic concepts behind perfume ads are of sex intimacy exotic drugs and escape from reality By protraying the scents as some sort of exotic pheromone they seem to insinuate that one will be completely irresistible and that without the use of perfume one could never attract a man Then there are the actual models These women break the school girl norm that the average women was brought up holding
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA