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Organizational Culture Theory OCT could also be phrased asCorporate Culture Theory a pioneer researcher named Edger Scheinhad written that there is now abundant evidence that corporate culturemakes a difference to corporate performance Lee Siew Kim Jean Kelvin Yu 2004 meaning that an organizations culture could lead thatorganization to failure or success On the other hand PacanowskyandODonnell- Trujillo believe that an organizational cultureindicates what constitutes the legitimate realm of inquiryPacanowsky ODonnell-Trujillo 1982 which could be also defined asthe essence of organizational life Also in Smircichs vieworganizational culture expresses the values of social ideals and thepatterns of beliefs that are shared by organizational members andmanifested by symbolic devices such as myths rituals stories legendsand specialized languages Smircich 1983 During my research I noticedthat most studies found on OCT Organizational Culture Theory were inthe 1980s in that period of time it was a time of evaluation intechnology fashion and more Ronald Reagan was president Madonna andMichael Jackson became idols in the eyes of many all around the worldWhitley 2008 which I believe had an impact not only on the culture asa whole but also on the organizational cultures How does this culturegenerate into the organization Theorists have been divided to twobeliefs the first is functionalists some theorists believe that theorganizational culture is generated from the management meaning themanagements sets the values of communication within the organizationThe second belief is interpretivists other theorists believe that theculture is generated from all communicative interaction and the havealso described it as a web Zaremba 2010 Clifford Geertz is atheorists that strongly believed in the spider web metaphor in factGeertz purposely appeals to the spider web image He believes thatculture is not one mold that can be studied or duplicated like the websspun by a spider each web is complex and twisted in its design Geertzalso believes that cultures are unique because of their difference andthat their uniqueness should be honored Geertz 1973 I agree withGeertz metaphor and I also
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